Our professional, experienced and friendly team are available to answer all your forklift questions. We can assess your requirements and advise the best equipment for your needs.
Steve Cunliffe, Managing Director
Steve Cunliffe is the sole owner of Fork Force Australia Pty Ltd.
Steve has a wealth of experience in the forklift industry. A diesel fitter by trade, he naturally has good technical knowledge and a hands-on approach to all aspects of the materials handling sector.
During the past 30 years, Steve has held senior executive positions or directorships with some of the industry’s major global forklift manufacturers, distributors and international spare parts suppliers.
Today, his focus is centred on managing Fork Force’s business operations to ensure the continued success of the company’s growing sales, hire and service divisions. He uses his extensive national and global networks to source new and used forklifts, telehandlers and walkie stackers, and forklift spare parts for our expanding inventory. He personally signs off on all major sales, hire and service agreements.
To keep Fork Force constantly market focused with its people and products, Steve personally monitors all customer feedback and new enquiries to ensure continuous improvement and seamless customer service.
Adrian Martin, General Manager – Operations
Adrian established the original company; Fork Source Pty Ltd in 1999. Now as the General Manager – Operations for Fork Force Australia, he works closely with Steve using his extensive knowledge to manage the operational side of the business.
Adrian has had a long association with the forklift industry, holding senior executive operational positions with major manufacturers both in Australia and abroad.
With his advanced technical background, Adrian knows all there is to know about forklifts.
At Fork Force, Adrian is focused on growing the company’s forklift hire and rental business, and managing our extremely busy workshop and on-site forklift servicing, repairs and parts departments.
Adrian’s team will ensure you receive value for money on price. He will also ensure your forklift is thoroughly serviced and safety-checked, then delivered to the right place at the right time for sales and hire customers nationwide.
His team will provide all purchasing customers with a professional and friendly post-sale maintenance service for their forklift, telehandler or walkie stacker to ensure it keeps running at full capacity for its maximum lifetime.
Gareth Clegg, General Manager – Sales & Rental
Gareth has been a vital member of the Fork Force team since 2010, now in the role of General Manager – Sales & Rental.
With over 12 years experience in a sales manager position for Fork Force and previous car dealerships, Gareth’s experience can ensure you are receiving the best forklift, telehandler or walkie stacker fit for your needs for a great price!
He has proven with his extensive knowledge that he can lead his already successful sales team! His professional, end-to-end approach to service ensures our customers are far more than satisfied with their experience with the Fork Force sales team. He ensures we deliver precisely what our customers want – prompt, memorable service and forklift solutions they can depend on.
Margaret Cooper, General Manager – Finance & Administration
Margaret joined Fork Force Australia in April 2016 and in the short amount of time she has been with the company, she has assisted in the growth of Fork Force Australia in many ways.
As the lady in charge of the administration team, she helps her staff with all tasks to ensure the businesses is running efficiently and performing well at all times.
With Margaret’s extensive experience in Financial roles, she can offer the best guidance to our customers when it comes to financing your new forklift, telehandler or walkie stacker. She is constantly coming up with new ideas and ways in which our customers can continue to receive the best value and service from Fork Force.